Shortways, a publisher of a digital assistant that supports companies in the digitalisation of work, is evolving its commercial strategy and turning towards indirect distribution to accelerate its growth and forge long-term industrial alliances.
As part of this approach, Shortways aims to recruit various types of complementary partners who can enhance their offerings with the publisher’s solutions. Shortways intends to recruit VARs, integrators, IT services companies (ESN), and consulting firms, as well as form alliances with ERP and HRIS software publishers. Through this initiative, Shortways aims to recruit around thirty partners and triple its turnover.
A Dedicated Programme to Support Partners
To support its partner recruitment process, Shortways announces the launch of a complete programme that brings together numerous resources and ensures partners’ level of competence.
In this context, partners can access a dedicated contact and a specific portal, benefit from 12 days of intensive training and demonstration licences, and also rely on technical, marketing, and commercial support. All recruited partners will be assessed and awarded a technical and/or commercial certification.
This programme is an important quality assurance and reflects Shortways’ commitment to investing throughout the partner relationship to lead to the creation of a joint offering that generates value for end customers.
Currently managed by the Commercial and General Management, the recruitment and management of the partner network will soon be carried out by a Channel Manager to be recruited in 2025.
Toan Nguyen, Founder of Shortways: « The scaling up of our indirect sales strategy is a key element that will enable us to achieve our growth objectives. By partnering with Shortways, our partners will be able to thrive in the dynamic digital adoption market and enhance their offerings with next-generation assistants integrating AI. »
Implemented in France, this partner programme will subsequently be deployed internationally.
