10 questions to measure the digital maturity of your business tools
Measure the digital maturity of the tools deployed within your structure with our calculator in just 10 questions!
- New digital practices
- Parameters to consider for success
Digital maturity, digital transformation, digital transition, digital culture… these terms are increasingly used when talking about the competitiveness of companies faced with the growing digital environment we are increasingly a part of.
Indeed, the Digital Transformation, previously considered a competitive advantage reserved for the most scalable companies, has become a necessity for all that had to be adopted quickly during the crisis.
Nevertheless, only 10% of IT managers are confident in their ability to address this digital transformation (Source: Nexthink)!
So where to start? 🤔
A first action would be to take stock of where your company stands: for example, by measuring the digital maturity of the tools available within your organization!
- How to measure the maturity level of its tools?
- How should we position ourselves in order to define the strategy to adopt, and thus to set up a priority program?
Let’s look at this together, in 10 questions!
The digital maturity of business applications
Definition, new digital practices and parameters to take into account for a successful deployment of our application.
According to the American journal MIT Sloan Management, digital maturity is “the process by which your company learns to respond appropriately to the emerging digital competitive environment” in which it finds itself.
Today, companies must adapt and innovate in order not to be left behind the competition… it’s a race against time to see who will digitize the most, the soonest.
In the end, it’s hard to stand out when your focus is on offering the same tools as your competitors, and the goal is competitiveness/brand image, rather than real user satisfaction.
Therefore, the goal should be to integrate the right digital technologies throughout your organization, its various departments, and activities:
- Supplier portal software for filing shipping documents, tracking orders, and billing
- Switch to the internal purchasing catalogue/portal
Customer Relations & Marketing:
- Dematerialize the CRM database
- Automate the dispatch of prospecting emails & newsletters
- Social network accounts
Logistics & Sales:
- Showcase or e-commerce website
- Chatbots to answer customer questions
- Product recommendation algorithm
- Warehouse inventory management software
And many more!
Now digital transformation… that’s all well and good! But…. if your employees are not mature enough to use their digital tools… it’s not worth it!
You can build the most futuristic e-commerce site, adopt all the productivity software on the market… if your website is not intuitive or if your internal or external collaborators (such as your suppliers) are not well trained in their tools, your reputation and your productivity will not reach your expectations.
👉 So are they ready? Take the 10-question test to find out!
How can we measure the digital maturity of your tools?
What questions are we likely to ask you to determine the digital maturity of your tools?
In the first part of our quiz, we will probe the role that digital technology currently occupies in your organization… that is to say, your degree of digitization.
1️⃣/2️⃣: What percentage of your employees are computerized?
As we have seen, every department/service can now be digitized in one way or another.
3️⃣: What role does digital technology play in your company’s strategy?
Is the digital transformation underway at your company? Is there a Chief Digital Officer or a team dedicated to the digital development of your organization?
4️⃣: How many aspects of your company have you digitized?
Once again, between the standardization of new digital practices and the need to dematerialize processes with remote work, each service/department is now allocated new processes and digital tools to deploy: CRM, HCM, ERP, IS, HRIS, etc.
5️⃣: Have you set up a training and acculturation program for digital?
To deploy is good… To train is better!
As already mentioned, if your users don’t know how to use the digital software you deploy, you simply won’t get the results your expect. Digital adoption is just as critical in the quest for successful deployment, for achieving your goals, and therefore for your overall productivity and reputation!
6️⃣: Are you particularly attentive to the user experience on your digital tools?
A simple and intuitive user experience is conducive to successful adoption. Today, the degree of user-friendliness of the tools is a major differentiating element… and is a lever to facilitate the adoption and harmonization of the use of these tools. For example, having a team of UX Designers or getting help from Ergonomics consultants can be a viable option.
In part 2, we will look at the adoption of digital tools in your organization:
7️⃣/8️⃣: Do you have a user feedback system? How often do you measure user adoption of their tools?
Do you conduct interviews, surveys? Do your applications have an integrated feedback system?
9️⃣: Based on this feedback or measurements, how would you rate your digital adoption?
🔟: Do you have a digital adoption platform in place to drive this adoption?
Digital adoption platforms such as Shortways are directly integrated into applications in order to train, communicate with and support your employees with their digital tools!
Let’s get down to business!
Over to you:
As we have seen, for a successful digital transformation, 2 other components are essential:
- The adoption of tools
- User experience
Want to take it to the next level? 🚀
Contact us to set up a complete digitalization strategy and deploy your application in the best possible way!
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