{"id":44589,"date":"2025-09-29T09:05:56","date_gmt":"2025-09-29T08:05:56","guid":{"rendered":"https:\/\/shortways.com\/?p=44589"},"modified":"2025-11-18T11:35:09","modified_gmt":"2025-11-18T10:35:09","slug":"verites-communication-interne-outils","status":"publish","type":"post","link":"https:\/\/shortways.com\/fr\/blog\/actualite\/verites-communication-interne-outils\/","title":{"rendered":"6 v\u00e9rit\u00e9s \u00e0 accepter sur la communication interne des outils en 2025"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”29px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]En 2025, la communication interne sur les outils digitaux fait face \u00e0 un changement de paradigme. Si vous pensez encore qu\u2019un email ou un PDF suffisent \u00e0 faire adopter une nouvelle fonctionnalit\u00e9, il est temps de revoir vos approches.<\/p>\n

Entre surcharge d\u2019informations, multiplicit\u00e9 des outils et attentes croissantes des utilisateurs, la mani\u00e8re de faire passer un message doit s\u2019adapter \u00e0 des usages en temps r\u00e9el.
\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]Voici 6 v\u00e9rit\u00e9s \u00e0 accepter pour mieux y r\u00e9pondre <\/strong> :<\/span><\/b><\/p>\n

    \n
  1. Personne ne lit les emails de release notes<\/a><\/li>\n
  2. Les supports de formation sont obsol\u00e8tes d\u00e8s leur publication<\/a><\/li>\n
  3. Un utilisateur n\u2019a plus de temps \u00e0 consacrer \u00e0 la lecture d\u2019un manuel<\/a><\/li>\n
  4. La communication descendante ne suffit plus<\/a><\/li>\n
  5. Les nouveaut\u00e9s applicatives doivent \u00eatre visibles dans l\u2019outil<\/a><\/li>\n
  6. Le bon message, au bon moment, au bon endroit<\/a><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”emails-release-notes” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    1. Personne ne lit les emails de release notes<\/span><\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Les utilisateurs re\u00e7oivent chaque semaine des dizaines d\u2019emails internes, d\u2019informations RH, de notifications de projets ou de changements d\u2019outils. Dans ce flux constant, les emails de type \u201cRelease notes\u201d ou \u201cChangements \u00e0 venir\u201d passent inaper\u00e7us, ou sont class\u00e9s sans \u00eatre lus. M\u00eame s\u2019ils contiennent des informations utiles, leur forme g\u00e9n\u00e9rique, leur longueur ou leur d\u00e9connexion avec les usages du quotidien les rendent inefficaces.<\/p>\n

    La cons\u00e9quence est imm\u00e9diate : le jour du changement, les utilisateurs ne comprennent pas ce qui a \u00e9t\u00e9 modifi\u00e9. Cela g\u00e9n\u00e8re des erreurs, des tickets de support, du m\u00e9contentement, et une impression d\u2019avoir \u00e9t\u00e9 mis \u00e0 l\u2019\u00e9cart du changement<\/strong>.<\/span>
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]Avec     l\u2019Assistant Shortways<\/u><\/a> vous pouvez int\u00e9grer un message contextualis\u00e9 directement dans l\u2019interface impact\u00e9e. Une info-bulle, un bandeau ou un encart affich\u00e9 au bon moment capte l\u2019attention et \u00e9vite de d\u00e9pendre de la bo\u00eete mail.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”supports-formation” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    2. Les supports de formation sont obsol\u00e8tes d\u00e8s leur publication<\/span><\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Les processus \u00e9voluent, les champs changent, les \u00e9crans sont mis \u00e0 jour\u2026 et vos supports sont d\u00e9j\u00e0 d\u00e9pass\u00e9s. Un PDF r\u00e9dig\u00e9 lors du projet devient inutilisable apr\u00e8s trois cycles de mise \u00e0 jour applicative. Pourtant, ces documents sont souvent les seuls \u201cr\u00e9f\u00e9rentiels\u201d que les \u00e9quipes communiquent.<\/p>\n

    L\u2019utilisateur, de son c\u00f4t\u00e9, se retrouve avec des consignes non applicables<\/strong><\/span>, ce qui alt\u00e8re sa confiance dans les contenus mis \u00e0 disposition et nuit \u00e0 son efficacit\u00e9. Il cherche ailleurs, improvise, ou sollicite \u00e0 nouveau le support.
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]L\u2019Assistant Shortways permet de maintenir des tutoriels ou des aides \u00e0 jour directement dans l\u2019outil, sans repasser par une cha\u00eene de production de documentation. Vous gagnez en r\u00e9activit\u00e9, en fiabilit\u00e9, et en efficacit\u00e9.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”lecture-manuel” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    3. Un utilisateur n\u2019a plus de temps \u00e0 consacrer \u00e0 la lecture d\u2019un manuel<\/span><\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Aujourd\u2019hui, les collaborateurs attendent des outils qu\u2019ils soient intuitifs et imm\u00e9diatement exploitables. Ouvrir un mode op\u00e9ratoire de 30 pages n\u2019est plus un r\u00e9flexe, mais un dernier recours. Ce d\u00e9sint\u00e9r\u00eat est d\u2019autant plus marqu\u00e9 chez les profils op\u00e9rationnels ou peu familiers avec le digital.<\/p>\n

    Les temps de formation sont courts<\/strong><\/span>, les cr\u00e9neaux pour comprendre comment \u00e7a marche sont rares, et les priorit\u00e9s op\u00e9rationnelles prennent le dessus. L\u2019apprentissage doit donc \u00eatre int\u00e9gr\u00e9 \u00e0 l\u2019usage lui-m\u00eame.
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]Avec l\u2019Assistant Shortways, les utilisateurs acc\u00e8dent \u00e0 des tutoriels courts, int\u00e9gr\u00e9s \u00e0 chaque \u00e9tape d\u2019un processus. Ils apprennent en faisant, sans interruption, et surtout sans d\u00e9pendre d\u2019un document externe.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.17.1″ _module_preset=”default” custom_padding=”||49px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.1″ _module_preset=”default” custom_margin=”||21px|||” inline_fonts=”Metropolis Extra Bold” global_colors_info=”{}”][\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” inline_fonts=”Metropolis Extra Bold” global_colors_info=”{}”]<\/p>\n

    D\u00e9couvrez notre Livre Blanc sur ce sujet !<\/span><\/p>\n

    “L’adoption du SIRH dans les organisations
    Focus sur le support utilisateur”<\/span><\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/shortways.com\/fr\/livre-blanc-adoption-sirh-support\/” button_text=”Acc\u00e9der au Livre Blanc” button_alignment=”center” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#38ABDD” button_border_width=”0px” button_border_radius=”100px” button_icon=”9||divi||400″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” box_shadow_style=”preset1″ box_shadow_color=”#1780AF” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/shortways.com\/wp-content\/uploads\/2024\/05\/LAdoption-du-SIRH-focus-support-utilisateur-Livre.png” title_text=”L’Adoption du SIRH focus support utilisateur – Livre” url=”https:\/\/shortways.com\/fr\/livre-blanc-adoption-sirh-support\/” align=”center” _builder_version=”4.24.2″ _module_preset=”default” width=”60%” width_tablet=”50%” width_phone=”50%” width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”communication” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    4. La communication descendante ne suffit plus<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Envoyer un message g\u00e9n\u00e9rique \u00e0 tous les utilisateurs, quel que soit leur profil ou leur usage de l\u2019outil, est une approche d\u00e9pass\u00e9e. Ce type de communication ne prend pas en compte la diversit\u00e9 des r\u00f4les, des niveaux de maturit\u00e9 digitale, ou m\u00eame des langues.<\/p>\n

    En 2025, les utilisateurs attendent une communication cibl\u00e9e, utile, qui ne leur fait pas perdre de temps. L\u2019absence de personnalisation nuit \u00e0 la lisibilit\u00e9 du message<\/strong><\/span>, et conduit \u00e0 une saturation informationnelle.
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]L\u2019Assistant Shortways permet de diffuser des messages personnalis\u00e9s en fonction du profil utilisateur, du r\u00f4le ou m\u00eame de la langue. Chaque utilisateur voit uniquement l\u2019information qui le concerne, l\u00e0 o\u00f9 elle est pertinente pour lui.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”nouveautes-applicatives” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    5. Les nouveaut\u00e9s applicatives doivent \u00eatre visibles dans l\u2019outil<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Une nouvelle fonctionnalit\u00e9, m\u00eame puissante, ne sera pas utilis\u00e9e si elle reste invisible. Si l\u2019utilisateur ne la voit pas imm\u00e9diatement<\/strong><\/span> en se connectant, ou s\u2019il ne comprend pas<\/strong><\/span> son utilit\u00e9, elle sera ignor\u00e9e<\/strong><\/span>. L\u2019annonce doit \u00eatre int\u00e9gr\u00e9e \u00e0 l\u2019exp\u00e9rience utilisateur, au plus pr\u00e8s du geste m\u00e9tier.<\/p>\n

    Il ne s\u2019agit plus simplement d\u2019informer qu\u2019un changement a eu lieu, mais de le montrer, l\u2019expliquer et l\u2019ancrer dans le parcours de l\u2019utilisateur.
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]L\u2019Assistant Shortways permet d\u2019afficher des bulles d\u2019aide ou des encarts explicatifs directement sur les nouveaux champs ou boutons ajout\u00e9s. L\u2019utilisateur comprend la nouveaut\u00e9 au moment exact o\u00f9 elle devient utile pour lui.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”bon-message” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    6. Le bon message, au bon moment, au bon endroit<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]La r\u00e9ussite d\u2019une communication interne d\u00e9pend aujourd\u2019hui de sa capacit\u00e9 \u00e0 intervenir au moment cl\u00e9. Une information diffus\u00e9e trop t\u00f4t est oubli\u00e9e<\/strong><\/span>. Trop tard, elle arrive apr\u00e8s l\u2019erreur et les mauvaises habitudes. Hors contexte, elle est ignor\u00e9e. L\u2019efficacit\u00e9 repose sur l\u2019alignement de trois points : le timing, le canal et le contenu<\/strong>.<\/p>\n

    Dans un environnement complexe, seul un syst\u00e8me intelligent permet de combiner ces param\u00e8tres pour maximiser la port\u00e9e et l\u2019utilit\u00e9 de la communication.
    \n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]L\u2019Assistant Shortways permet de planifier l\u2019affichage de messages contextuels selon des r\u00e8gles pr\u00e9cises : action d\u00e9clench\u00e9e, \u00e9cran visit\u00e9, r\u00f4le utilisateur, date, etc. Vous gardez le contr\u00f4le sur le timing et la pertinence de vos messages.<\/em>
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”formation-accompagnement” _builder_version=”4.27.0″ _module_preset=”default” header_2_text_color=”#38ABDD” header_2_font_size=”15px” locked=”off” global_colors_info=”{}”]<\/p>\n

    Conclusion<\/span><\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    La communication interne sur les outils ne peut plus reposer sur les m\u00e9thodes classiques : email, documentation, r\u00e9unions ponctuelles. En 2025, c\u2019est dans l\u2019outil lui-m\u00eame que la communication doit se d\u00e9rouler. Int\u00e9gr\u00e9e, contextuelle, cibl\u00e9e et \u00e9volutive.<\/p>\n

    C\u2019est ce que permet l\u2019Assistant Shortways<\/u><\/a><\/span> : transformer chaque message en action utile, chaque nouveaut\u00e9 en opportunit\u00e9 d\u2019adoption, chaque utilisateur en acteur autonome.<\/p>\n

    \ud83d\udc49\u200b Vous souhaitez voir l\u2019Assistant Shortways en action\u00a0? Contactez-nous d\u00e8s maintenant pour une d\u00e9monstration<\/a><\/span>.<\/p>\n

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