﻿{"id":27943,"date":"2021-11-15T11:17:26","date_gmt":"2021-11-15T09:17:26","guid":{"rendered":"https:\/\/shortways.com\/?p=27943"},"modified":"2023-05-09T15:30:15","modified_gmt":"2023-05-09T14:30:15","slug":"synthese-observatoire-digital-flow-inetum","status":"publish","type":"post","link":"https:\/\/shortways.com\/fr\/blog\/actualite\/synthese-observatoire-digital-flow-inetum\/","title":{"rendered":"Synth\u00e8se de l\u2019\u00e9tude 2021 Observatoire du digital flow 2\u00e8me \u00e9dition Inetum"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;25px&#8221; inline_fonts=&#8221;Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"Metropolis\" style=\"text-align: center;\" align=\"center\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: large;\"><u><span style=\"color: #1780af;\">Synth\u00e8se de l\u2019\u00e9tude 2021 Observatoire du digital flow 2\u00e8me \u00e9dition Inetum<\/span><\/u><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\"><span style=\"color: #1780af;\"><a style=\"color: #1780af;\" href=\"https:\/\/www.inetum.com\/fr\" target=\"_blank\" rel=\"noopener\">Inetum<\/a><\/span> est une soci\u00e9t\u00e9 de services et de solutions digitales, et un groupe international qui aide les entreprises et institutions \u00e0 tirer le meilleur du digital flow.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">La 2\u00e8me \u00e9dition de son <span style=\"color: #1780af;\">Observatoire du digital flow<\/span>, \u00ab Quels sont les enjeux de la digitalisation des entreprises pour les dirigeants et les salari\u00e9s \u00bb, men\u00e9e avec l\u2019Institut CSA, vient tout juste de sortir !<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Entre une acc\u00e9l\u00e9ration de la digitalisation, une convergence des b\u00e9n\u00e9fices du digital entre dirigeants et salari\u00e9s, et une transition \u00e9cologique am\u00e9lior\u00e9e, retour sur ce Barom\u00e8tre riche en informations, avec un regard crois\u00e9 entre actifs occup\u00e9s et dirigeants !<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal;\"><strong><u>Au programme<\/u>\u00a0:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">\ud83d\udcc8 <a href=\"#acceleration\">une acc\u00e9l\u00e9ration de la digitalisation<\/a>,<br \/><\/span><span style=\"font-family: Metropolis; font-size: 14px;\">\ud83e\udd1d <a href=\"#convergence\">une convergence des b\u00e9n\u00e9fices du digital entre dirigeants et salari\u00e9s<\/a>,<br \/><\/span><span style=\"font-family: Metropolis; font-size: 14px;\">\u267b\ufe0f <a href=\"#ecologie\">une transition \u00e9cologique am\u00e9lior\u00e9e<\/a><br \/><\/span>\ud83d\udd0e <span style=\"font-family: Metropolis;\"><a href=\"#phase-adoption\">la prochaine phase de la transformation digitale<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-size: 14px;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;acceleration&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline; color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\">Une acc\u00e9l\u00e9ration de la digitalisation par rapport \u00e0 2020<\/span><\/span><span style=\"color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\"> \ud83d\udcc8<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">L\u2019\u00e9tude montre une <strong>acc\u00e9l\u00e9ration de la digitalisation<\/strong> des entreprises :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">Les <span style=\"color: #1780af;\">salari\u00e9s <\/span>sont de plus en plus familiers avec le concept de <strong>digitalisation<\/strong> (70% en 2020 contre <span style=\"color: #f58500;\">78%<\/span> aujourd\u2019hui), et son impact dans leurs activit\u00e9s (71% en 2021).<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">Les <span style=\"color: #1780af;\">entreprises <\/span>sont de plus de plus nombreuses \u00e0 avoir mis en place un <strong>plan de digitalisation<\/strong> (68% en 2020 contre <span style=\"color: #f58500;\">81%<\/span> aujourd\u2019hui, <span style=\"color: #f58500;\">100%<\/span> pour les ETI et GE). On observe que pr\u00e8s d\u20191\/3 d\u2019entre elles manquent \u00e0 l\u2019appel, tandis que 61% pr\u00e9voient une acc\u00e9l\u00e9ration dans les prochains mois.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Fait rassurant, cette digitalisation des entreprises est plut\u00f4t bien vue par les salari\u00e9s, qui estiment \u00e0 <span style=\"color: #f58500;\">55%<\/span> que leur entreprise est <span style=\"color: #1780af;\">\u00ab\u00a0en avance\u00a0\u00bb<\/span> en mati\u00e8re de digitalisation (+4 pts).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;convergence&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline; color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\">Une convergence des b\u00e9n\u00e9fices du digital entre dirigeants et salari\u00e9s<\/span><\/span><span style=\"color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\"> \ud83e\udd1d<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Salari\u00e9s et dirigeants s\u2019accordent \u00e0 dire que le <strong>digital<\/strong> leur est <span style=\"color: #1780af;\">b\u00e9n\u00e9fique<\/span> : il est un <span style=\"color: #1780af;\">outil d\u2019adaptation et de performance<\/span>, permettant notamment de :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">mieux r\u00e9pondre aux attentes des clients,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">am\u00e9liorer les processus de travail<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">am\u00e9liorer le travail livr\u00e9<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Les <span style=\"color: #1780af;\">objectifs <\/span>peuvent cependant diverger.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Pour les <span style=\"color: #1780af;\">dirigeants <\/span>des entreprises, il est un <span style=\"color: #1780af;\">levier business<\/span> :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">optimiser la <span style=\"color: #1780af;\">relation client<\/span> (<span style=\"color: #f58500;\">45%<\/span>)<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">mieux communiquer (27%)<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">g\u00e9rer plus efficacement les cha\u00eenes de production et la logistique (24%)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Le digital est aussi un <span style=\"color: #1780af;\">levier de performance individuelle et collective<\/span> :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">gagner en <span style=\"color: #1780af;\">autonomie<\/span> (<span style=\"color: #f58500;\">68%<\/span> des actifs occup\u00e9s, <span style=\"color: #f58500;\">71%<\/span> des dirigeants)<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">am\u00e9liorer les conditions de travail (65% \/ 68%)<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">favoriser la collaboration (64% \/ 69%)<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;ecologie&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline; color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\">Une transition \u00e9cologique am\u00e9lior\u00e9e<\/span><\/span><span style=\"color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\"> \u267b\ufe0f<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">La transformation digitale a aujourd&#8217;hui une nouvelle dimension : soci\u00e9tale. L\u00e0 aussi, les avis convergent quant \u00e0 :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">l\u2019<strong>impact positif du digital sur l\u2019environnement<\/strong>, et l\u2019\u00e9volution de la dimension soci\u00e9tale des entreprises : <span style=\"color: #f58500;\">50%<\/span> des dirigeants et <span style=\"color: #f58500;\">58%<\/span> des actifs occup\u00e9s,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14px; font-family: Metropolis; font-weight: normal;\">la n\u00e9cessite de <strong>sensibiliser et former les salari\u00e9s<\/strong> \u00e0 ces sujets afin de d\u00e9velopper une conscience collective des <strong>usages digitaux responsables<\/strong> : <span style=\"color: #f58500;\">86%<\/span> \/ <span style=\"color: #f58500;\">77%<\/span>.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\"><span style=\"color: #f58500;\">1 dirigeant sur 2<\/span> estime avoir pu <span style=\"color: #1780af;\">r\u00e9duire l\u2019empreinte environnementale<\/span> de son entreprise gr\u00e2ce aux nouvelles technologies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\"><span style=\"color: #f58500;\">68%<\/span> des salari\u00e9s consid\u00e8rent que le digital rend l\u2019entreprise plus responsable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Cependant, les dirigeants doivent \u00eatre accompagn\u00e9s afin que <strong>transition num\u00e9rique<\/strong> rime bien avec <strong>transition \u00e9cologique<\/strong>.<\/span><\/p>\n<ul style=\"text-align: justify;\"><\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;phase-adoption&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis,Metropolis Extra Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline; color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\">Il faut passer \u00e0 la phase d&#8217;adoption<\/span><\/span><span style=\"color: #1780af;\"><span style=\"font-family: 'Metropolis Extra Bold'; font-weight: normal; font-size: medium;\"> \ud83d\udd0e<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; inline_fonts=&#8221;Metropolis&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Malgr\u00e9 un recul de 11 points, le 3\u00e8me <span style=\"color: #1780af;\">obstacle \u00e0 la <strong>transformation num\u00e9rique<\/strong><\/span> est la crainte des salari\u00e9s <span style=\"color: #1780af;\">de <a href=\"https:\/\/shortways.com\/fr\/evaluez-votre-dispositif-accompagnement-utilisateur\/\" target=\"_blank\" rel=\"noopener\">ne pas \u00eatre assez accompagn\u00e9s dans l\u2019utilisation de ces nouveaux outils<\/a><\/span> (<span style=\"color: #f58500;\">14%<\/span>).<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal; color: #38abdd;\">\u00ab\u00a0<em>La transformation digitale est bien engag\u00e9e, mais elle n\u2019est pas une r\u00e9alit\u00e9 pour toutes les organisations<\/em> \u00bb &#8211; Vincent Rouaix, PDG d\u2019Inetum.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Apr\u00e8s avoir pris une place centrale dans le quotidien de chacun, puis s\u2019\u00eatre acc\u00e9l\u00e9r\u00e9e, il faut d\u00e9sormais passer \u00e0 la <span style=\"color: #1780af;\">phase de l\u2019adoption des nouveaux usages du <strong>digital<\/strong><\/span> au sein des organisations.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Pour r\u00e9pondre \u00e0 ces enjeux, une <span style=\"color: #1780af;\">solution de formation et d\u2019accompagnement<\/span> sur les outils digitaux est \u00e0 trouver, et \u00e0 <span style=\"color: #1780af;\">adapter aux besoins des collaborateurs<\/span> (pour <span style=\"color: #f58500;\">81%<\/span> des dirigeants : travail hybride, formation \u00e0 la demande) et de l\u2019entreprise (pour <span style=\"color: #f58500;\">79%<\/span> des dirigeants : process particuliers, typologies d\u2019utilisateurs).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Les <span style=\"color: #1780af;\">plateformes d\u2019adoption digitale<\/span> permettent de r\u00e9pondre \u00e0 ces probl\u00e9matiques.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Alors si l\u2019adoption de vos outils digitaux en est une pour votre organisation, sachez qu\u2019<span style=\"color: #1780af;\">Inetum est partenaire de l\u2019<a href=\"https:\/\/shortways.com\/fr\/fonctionnalites-shortways-assistant\/\" target=\"_blank\" rel=\"noopener\">Assistant Shortways<\/a><\/span>\u00a0!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">Nous serions ravis de discuter ensemble de solutions adapt\u00e9es \u00e0 vos besoins\u00a0\ud83d\udcaa<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Metropolis; font-weight: normal;\">\ud83d\udc49 Pour acc\u00e9der \u00e0 l&#8217;\u00e9tude : <a href=\"https:\/\/www.inetum.com\/upload\/public\/media\/document\/2021-11\/20211109infographie-inetumobservatoire-x-csa-2eeditionfr.pdf\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a><\/span><\/p>\n<p style=\"text-align: justify;\">[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/shortways.com\/fr\/demonstration\/&#8221; button_text=&#8221;Contactez-nous pour une d\u00e9mo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#38ABDD&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Metropolis||||||||&#8221; button_icon=&#8221;&#x39;||divi||400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/shortways.com\/fr\/abonnement-newsletter\/?utm_source=Site&#038;utm_medium=Trafic+direct&#038;utm_content=5ff438b0d59cbc58b22943b7&#038;utm_campaign=Inscription_newsletter\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/files.plezi.co\/p\/5f17f2d4f4208726cdaaaa43\/contents\/5ff438b0d59cbc58b22943b7\/ctas\/5ff47428d59cbc58b2294fe1\/banniere-newsletter.png?w=1080&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acc\u00e9l\u00e9ration de la digitalisation, convergence des b\u00e9n\u00e9fices du digital, transition \u00e9cologique am\u00e9lior\u00e9e, retour sur cette \u00e9tude !<\/p>\n","protected":false},"author":2,"featured_media":27957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","cybocfi_hide_featured_image":"","spay_email":"","footnotes":""},"categories":[490,498,513],"tags":[],"class_list":["post-27943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-partenaires","category-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Synth\u00e8se de l&#039;Observatoire du digital flow d&#039;Inetum<\/title>\n<meta name=\"description\" content=\"Acc\u00e9l\u00e9ration de la digitalisation, convergence des b\u00e9n\u00e9fices du digital, transition \u00e9cologique am\u00e9lior\u00e9e, retour sur cette \u00e9tude !\" \/>\n<meta name=\"robots\" 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