{"id":7020,"date":"2015-12-23T09:22:38","date_gmt":"2015-12-23T09:22:38","guid":{"rendered":"http:\/\/shortways.com\/?page_id=7020"},"modified":"2025-08-12T15:30:37","modified_gmt":"2025-08-12T14:30:37","slug":"editeur-logiciel-solution-saas","status":"publish","type":"page","link":"https:\/\/shortways.com\/fr\/editeur-logiciel-solution-saas\/","title":{"rendered":"Editeur de logiciel SaaS : r\u00e9duisez votre taux d’attrition"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_slider admin_label=”Fullwidth Slider” _builder_version=”4.16″ custom_padding=”125px||125px||true|false” custom_padding_tablet=”|||” custom_padding_phone=”|||” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_letter_spacing_hover=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][et_pb_slide heading=”Editeur de logiciel SaaS : r\u00e9duisez votre taux d’attrition” use_bg_overlay=”on” use_text_overlay=”on” image_alt=”fiabilisez la qualit\u00e9 des donn\u00e9es financi\u00e8res dans votre EPM et ERP” _builder_version=”4.16″ header_level=”h1″ header_font=”||||” header_font_size=”45px” body_font=”||||” background_color=”#ffffff” background_image=”http:\/\/shortways.com\/wp-content\/uploads\/2013\/12\/man-working-in-a-computer.jpg” button_icon_placement=”right” button_on_hover=”on” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

L’adoption des solutions SaaS est un des grands d\u00e9fis des \u00e9diteurs !<\/h2>\n
Le co\u00fbt d’acquisition d’un nouveau client est \u00e9lev\u00e9 et prend du temps mais son d\u00e9sabonnement peut \u00eatre, malheureusement, bien plus rapide :<\/p>\n
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Mauvaise appropriation de la solution<\/li>\n
Sous-utilisation des services et fonctionnalit\u00e9s<\/li>\n<\/ul>\n
Un taux d’attrition (ou churn rate<\/em>) \u00e9lev\u00e9 peut tr\u00e8s vite mettre en p\u00e9ril votre chiffre d’affaires. Il doit \u00eatre interpr\u00e9t\u00e9 comme un signal d’alerte de la part de vos clients !<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Formez et accompagnez vos utilisateurs dans votre logiciel SaaS<\/h2>\n
En 2015, le taux d\u2019attrition moyen annuel \u00e9tait de 10% (Source : 2015 Pacific Crest SaaS Survey<\/em>) mais ce chiffre peut tr\u00e8s vite exploser chez des \u00e9diteurs de solutions innovantes et nouvelles sur le march\u00e9 avec des taux d\u2019attrition entre 24% et 100% par an !<\/p>\n
Un utilisateur mal form\u00e9 \u00e0 \u00a0votre solution, l\u2019utilisera peu et mal et ne renouvellera pas son contrat.<\/p>\n
Mais la formation n\u2019est pas forc\u00e9ment votre coeur de m\u00e9tier\u2026<\/p>\n
Int\u00e9grez d\u00e8s aujourd’hui Shortways \u00e0 votre application SaaS afin de proposer une solution adapt\u00e9e\u00a0\u00e0 vos utilisateurs qui ne r\u00e9agissent et apprennent qu\u2019une fois devant leur \u00e9cran :<\/p>\n
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Informez l’utilisateur sur les diff\u00e9rentes fonctionnalit\u00e9s \u00e0 sa disposition et comment les utiliser<\/li>\n
Formez vos clients sur l’utilisation de l’outil, directement et contextuellement dans vos \u00e9crans<\/li>\n
Engagez pro-activement les utilisateurs avec des actualit\u00e9s (nouvelles fonctionnalit\u00e9s, bonnes pratiques, …)<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/shortways.com\/wp-content\/uploads\/2015\/12\/shortcuts-salesforce.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Am\u00e9liorez l’exp\u00e9rience\u00a0utilisateur<\/h2>\n
Une meilleure connaissance de vos utilisateurs et de leurs besoins de formation et de support, vous permettra \u00e9galement d’am\u00e9liorer leur exp\u00e9rience utilisateur\u00a0avec votre solution SaaS.<\/p>\n
Gr\u00e2ce aux statistiques d’utilisation de Shortways, vous adaptez votre contenu de formation en fonction de leurs besoins et entrez dans un cercle vertueux de partage de connaissances. Au del\u00e0 de la simple prise en main de votre solution, vous les accompagnez et les aidez \u00e0 tirer le plein potentiel de votre outil !<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#e09900″ admin_label=”Blurb” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Metropolis Bold” global_colors_info=”{}”]<\/p>\n
R\u00e9duisez votre taux d’attrition<\/span><\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#e09900″ admin_label=”Blurb” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Metropolis Bold” global_colors_info=”{}”]<\/p>\n
Augmentez votre CA<\/span><\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#e09900″ admin_label=”Blurb” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” inline_fonts=”Metropolis Bold” global_colors_info=”{}”]<\/p>\n
Renforcez l’UX de votre solution SaaS<\/span><\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Metropolis Bold||||||||” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n
Contactez-nous pour plus d’informations :<\/p>\n
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